Thankful Stewardship Branding
I created this calligram design in early 2025 using Adobe Illustrator for Timothy E. Sander as a personal logo to promote his ideas about servant leadership which he calls Thankful Stewardship in speeches he gives in connection with his employment at Sumitomo Corporation of Americas.
Timothy has also written a chapter on his conception of Thankful Stewardship in the forthcoming book, Servant Leadership 2.0: A Systemic Aesthetic for Serving Self and Others,
co-edited by Jenny Guan of Purdue University.
The hands and plant images are created from the words for “thankful” in 41 languages from around the world. I set it up so he could have the logo printed on cards and tote bags, as well as use it in his LinkedIn profile banner.